Holly Grace Callis

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Notes from my desk

Notes from my desk

Notes from my desk

Things I've learned, things I'm testing, and things I can't stop thinking about.

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Latest notes

Fresh from the desk

3 min

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Aug 2026

The AI content paradox

Content is now much harder and much easier at the same time.

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3 min

to read

Aug 2026

The AI content paradox

Content is now much harder and much easier at the same time.

Read

3 min

to read

Aug 2026

The AI content paradox

Content is now much harder and much easier at the same time.

Read

3 min

to read

Aug 2026

The AI content paradox

Content is now much harder and much easier at the same time.

Read

4 min

to read

Jul 2026

You Can Tell When Content Has Been Written by Committee

And it's not pretty.

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4 min

to read

Jul 2026

You Can Tell When Content Has Been Written by Committee

And it's not pretty.

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2 min

to read

Jun 2026

Your SEO Strategy Is Too Complicated

And it's probably why your content isn't working…

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2 min

to read

Jun 2026

Your SEO Strategy Is Too Complicated

And it's probably why your content isn't working…

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3 min

to read

May 2026

Real Thought Leadership Isn't What You Think

You’re probably looking at this wrong.

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3 min

to read

May 2026

Real Thought Leadership Isn't What You Think

You’re probably looking at this wrong.

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2 min

to read

Apr 2026

Google Just Marked All Your AI Content

& it's not what you think…

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2 min

to read

Apr 2026

Google Just Marked All Your AI Content

& it's not what you think…

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2 min

to read

Mar 2026

LinkedIn Just Became Your Biggest Asset

AI is pulling data on your business from one place. Guess where?

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2 min

to read

Mar 2026

LinkedIn Just Became Your Biggest Asset

AI is pulling data on your business from one place. Guess where?

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